1.17 MEDIA RELATIONS, UNIVERSITY MARKS, AND PRINTING
Effective: August 15, 2024
Purpose: This policy aims to maintain the integrity of the University's branding, ensure compliance with legal requirements, and facilitate effective communication with the media and external stakeholders.
Scope: This policy applies to all University employees and students campus wide.
Responsible Office: General University; Marketing and Communications
Policy Statement: All publicity directed to the media must be handled through the Director of Media Relations.
The University’s name, logos, copyrights, and marks are considered property of the University regardless of registration status and are subject to University control. In order to establish a consistent and unified graphic identity, the Chief Marketing Officer shall oversee the creation, maintenance, and dissemination of a controlling Graphic Identity Standards Guide. The Graphic Identity Standards Guide must be followed for usage of the University name, logos, copyrights, and marks.
Faculty, staff, and students should use the name of the University for official purposes and for official University business, and should use University stationery for official correspondence. Faculty, staff, and students should create and use a signature block for all email communications from their employee email accounts that is imitative of the official template.
Faculty, staff, and students are not authorized use the University name, logos, copyrights, or marks in any advertisement, publication, or report involving personal or unofficial activities, without the express, prior permission of the Chief Marketing Officer or the Director of Marketing.
Use of the University name, logos, copyrights, or marks by any party in a manner that implies, either directly or indirectly, endorsement of programs or products of any entity or person not directly associated with, or licensed in writing by, the University is prohibited. Approval, disapproval, or discontinuation of any use of the University name, logos, copyrights, or marks is at the discretion of the Chief Marketing Officer or the Director of Marketing.
Faculty or staff may list their University affiliation in professional works they author, edit, or present without securing approval, unless the use conflicts with this policy. University approval must be received if a conflict arises. Without the prior express permission of the Chief Marketing Officer or the Director of Marketing, listing of affiliation with the University is not permitted if the content of the authored work(s) expresses an opinion that can reasonably be interpreted to be the official opinion or position of the University.
Student and alumni groups officially recognized by the University, and are registered as such, may use the University name, logos, copyrights, and marks as set forth in this policy in association with their University sanctioned activities.
Questions regarding use of the Graphic Identity Standards and University name, logos, copyrights, and marks and requests for University shall be directed to the Director of Marketing.
All University publications developed for an external audience must be approved by the Chief Marketing Officer or the Director of Marketing prior to production, reproduction, or dissemination. Printing of such University publications shall be performed by the ESU Printing Service or the State Division of Printing. All requests for an exception shall be directed to the University’s Chief Marketing Officer or the Director of Marketing.
Definitions: All words and phrases shall be interpreted utilizing their plain meanings unless otherwise defined in University or Board of Regents policy or by statute or regulation.
Procedures: All procedures linked and related to the policies above shall have the full force and effect of policy if said procedures have first been properly approved by the University’s administrator in charge of General University procedures.
[General University procedures - coming soon]
Related Policy Information: N/A