Marketing

Build the skills to help an organization thrive

Get a degree with great ROI

Emporia State University's marketing programs help you build the skills you need to help an organization thrive.

Whether your goal is working with a Forbes 500, or a local organization in your community, you'll gain the knowledge and skills you need through hands-on, real-world experiences at Emporia State.

Networking Opportunities

Connect with local, national and global companies. Our School of Business and Technology has alumni and networking partners across the globe, providing you with insights from experts.

Unparalleled Support

Close connections with classmates and faculty, as well as advising, internship and career support from the BizHornet Center allow you to build your community while building your bright future.

Internship Possibilities

Internship experiences with businesses throughout the U.S. allow you to gain real-world insights and hands-on skills, enhancing your career prospects.

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Unique Experiences
On-campus opportunities like the Kansas Small Business Development Center, Center for Business and Economic Development and more offer you the chance to grow your skills and make an impact.

Our Programs

Integrated Marketing Communication

Minor

This minor prepares students for a wide range of career options. Specifically, this minor focuses on developing strategies used by a company or individual to reach a desired target market through various types of communication. Marketing communication is a primary focus on the “promotion” and “public relations” elements of the marketing mix.

Marketing

Minor

This minor involves both the creative and analytical elements of marketing and provides flexibility for students to craft a track of study that fits their interests. Students can choose their areas of study based on a number of career options, including marketing research, retail management, sales, service, analytics, digital marketing, consumer behavior, and more.

Marketing Communication

Bachelor of Science in Business, Business Administration Concentration

This concentration blends a core business background with specific strategies used by a company or individual to reach a desired target market through various types of communication. This provides a well-rounded approach to content involving the marketing mix, market analysis, public relations, sales, promotional strategy, and much more.

Marketing

Bachelor of Science in Business, Business Administration Concentration

This concentration blends a core business background with both the creative and analytical elements of marketing. This provides a well-rounded approach to content involving the marketing mix, market analysis, marketing research, consumer behavior, promotional strategy, and much more.

Business Administration, Marketing Concentration-Online Accelerated

Master of Business Administration, Concentration

The accelerated online Master of Business Administration with Marketing Concentration prepares you for higher level marketing roles in business and gives you the confidence and analytical skills to operate effectively within an increasingly digitally driven marketplace.

Marketing

Certificate Program

The Marketing certificate program is a 12-credit hour graduate certificate program through the School of Business + Technology. This program offers an in-depth understanding of cross-functional marketing processes with a focus on analytics to make strategic business decisions.

The marketing program at Emporia State University provides you with the skills, knowledge and practical experience needed to excel in an ever-evolving field. Start your journey into the world of marketing.

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