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Integrated Marketing Communication Minor

Put the pro in professional

Integrated Marketing Communication Minor

Program description

Provides strategies used by a company or individual to reach their target market through various types of communication. Marketing communications is the “promotion” part of the “marketing mix” or the “four P’s”: price, place, promotion, and product.

Where will this minor take you?

A minor in Integrated Marketing Communication will prepare students for a wide range of careers in the marketing profession including advertising companies, non-profits and for-profit businesses. This provides strategies used by a company or individual to reach their target market through various types of communication.

Degree requirements

See complete degree requirements for a minor in Marketing Communication.


Student Studying

We’re not like other business schools

Our programs come with the prestige of holding the Association to Advance Collegiate Schools of Business (AACSB International), a mark of excellence held by less than 5% of business schools worldwide. Not to mention, our three-year average career outcomes rate for graduates one year after graduation is 98%. That means our students are leaving Emporia State ready to start the next phase of their career, and employers agree.


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You have support

The BizHornet Center is a hub for business students that provides multiple student services throughout the year. The center is located on the first floor of Cremer Hall, room 128. The BizHornet Center organizes and supports a wide array of student services, including advising; student organizations and honor societies; scholarships; student activities, competitions, and celebrations; mentor program; and other campus information.


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Apply today

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Scholarships

Scholarships are available to School of Business students.


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Address + Location

Campus Box 4039
Cremer Hall 128
Emporia, KS 66801