Job Outlook in Sport Leadership & Recreation
Job Outlook
Whether its kayaking with friends and family or watching a professional sports team - does sports and recreation feel like home to you? You may enjoy playing them or being part of the support crew around a team, with education and experience, you can represent a professional athlete, manage a sports facility or recreation organization, or guide people as they explore outdoor recreation.
According to recent statistics, job growth across all sports-related industries grew more than 1.3% annually. This growth was measured across 20 industry positions including business-focused positions, promoters, agents, event planners and recreation attendants. The U.S. Bureau of Labor Statistics projects employment of postsecondary education administrators (including sports administration) to grow 8% from 2020 to 2030.
WHAT CAN YOU DO WITH THIS DEGREE?
Become a Professional in the Area of Sports
With unique practicum and internship experiences, SLR graduates are uniquely qualified for a wide range of careers in the profession. Here's just a few:
Amateur Athletics
Youth Sports
High School
Community College
Intercollegiate (NCAA DI, DII, DIII, NAIA)
Olympics
Areas
Athletic Administration
Bowl Games and Special Events
Coaching
Compliance
Equipment Management
Facilities Management
Fundraising/Donations
Hospitality Management
Marketing
Operations
Public Relations
Recruiting
Sponsorship Sales
Sports Communication
Sports Governance
Sports Information
Ticketing and Sales
Potential Employers:
City Sports/Intramural Leagues
Colleges and Universities
Conference Offices (SEC, ACC, Big East, Mountain West)
International Olympic Committee (IOC)
National Collegiate Athletic Association (NCAA)
National Federation of State High School Associations (NFHS)
National Sport Governing Bodies
Olympic Training Centers
Regional Sport Commissions
State Sport Governing Bodies
United States Olympic Committee
YMCA
Youth or Teen Sports Camps
Youth Sports Organizations (e.g. Little League Baseball)
Fitness Careers & Potential Employers
Possible Occupations:
Aquatics Program Director, Specialist
Dance Instructor
Facility Designer/Operator
Fitness Specialist
Golf Pro
Health Club Manager
Leisure Counselor
Ski Instructor
Tennis Pro
Therapeutic Recreation Specialist
Youth Sports Coach
Potential Employers:
Adult Care Facilities
Athletic Clubs
Corporate Fitness Centers
Department Stores
Fitness Centers
Sports & Entertainment Centers
Sports Clinics
Weight Reduction Clinics
Facilities and Event Management Careers & Potential Employers
If you've attended any event with anywhere from one hundred to thousands of people and have thought "I can do this better," consider what we can teach you to be a manager of the event and/or facility, the manager of the leaders of that organization or those that prepare and maintain that venue, to manage ticket sales and oversee seating management, how to best advertise and market the event, how the facility can be used as a venue for a variety of purposes, who orders and organizes and manages the people who provide and sell the food, and who get to design and develop everything from the events to the venues within the venue (suites, boxes) to how the video board looks.
Potential Employers:
Arenas
City Parks and Recreation Centers
Convention and Visitor Bureaus
Golf Courses
Industry Suppliers (e.g. Aramark)
Local Tournaments and Festivals
Stadiums
Tracks
Professional Management and Player Personnel Positions & Potential Employers
Positions in leadership and/or management exist and are needed in a number of sports including baseball, basketball, eSports, football, golf, hockey, motor sports, soccer, softball, tennis, volleyball, and more.
Other jobs include those in roles of player personnel: coaching, community relations, general management, and scouting.
Potential Employers:
Professional Sports Leagues - NBA, NFL, MLB, NHL, MLS, WNBA, XFL, Arena Football
Professional Minor Leagues - AAA, AA, and A Baseball Leagues, NBA G-League, American Basketball Association
International Sport Organizations - FIFA
Motor Sport Organizations - NASCAR, Indy Racing
Sports Media & Potential Employers
There are more jobs than being the person with the microphone. We can prepare you to be the person talking into the mic, or one of the many roles around sports media, including: advertising sales, broadcasting, journalism, sports information, and sports photography.
Potential Employers:
Colleges and Universities
Internet Sites / Sports Blogger
Media Outlets (newspapers, television - local, regional, online, national; radio - local, regional, online, national)
Social Media - professional teams, leagues
Special Interest Sport Publications
Sports Conferences (Big 12, for example)
Sports Magazines
Sports Merchandising & Potential Employers
Have you ever thought about who has made the choices that determine what you have available when selecting an item with your favorite team's logo on it?
You can get into brand representation, internet sales, product development and distribution, sales and marketing, and store management and be that person making those choices.
Potential Employers:
Exercise Equipment Manufacturers
Sport Equipment and Supply Industry (companies such as Wilson, Spalding, Adidas, Nike)
Sport and Recreation Retailers
Sporting Goods Manufacturers
Business Operations, Event Operations, Legal, Nonprofit & Potential Employers
Every aspect in sports echoes best business practices: you need operations managers, marketing and promotions positions, public relations managers, sales and ticketing directors, sponsorship sales, suite sales, and fundraising officers.
If you are looking at event operations, there are directors of food and concessions, guest and suite services, and the importance of the role of the person making the decision about how cars can enter, park, and exit the event can not be undervalued.
There are also legal aspects to sports. While there are lawyers who handle some of these roles, there are jobs not requiring a law degree so players have people who know about player agency and representation.
And lets not forget nonprofits - the role these organizations and sports charities play in our society is an important one and one you may find rewarding.
Potential Employers:
Individual Sport Franchises
International Talent Agencies and Management Groups (such as IMG, CAA)
Professional Player Associations and Unions (MLB Players Association, Professional Hockey Players Association)
Sports Associations (PGA Tour, LPGA Tour, Senior PGA Tour, Nike Tour, United States Tennis Association)
Sports Marketing Firms
Sports Marketing Departments in Large Organizations (Anheuser-Busch, major university intercollegiate athletics departments)
Management Firms
Law Firms Focusing on Sports and Entertainment
Post-bachelor's work
Students who earn a degree in sport leadership and recreation have plenty of options to continue their educational pursuits. An SLR undergraduate degree is versatile and a great segue for various graduate degrees. Here are some of the options:
Master’s in Sport Management
Master’s in Sport Administration
Master’s in Business Administration
Master’s in Recreation Management
Master’s in Sport Psychology
Master’s in Sport Sociology
Master’ in Sports Journalism
Master’s in Kinesiology
Master’s in Sports Communication
Master’s in Athletic Training
Master’s in Parks, Recreation, and Tourism
J.D. Sport Law
Ph.D. in Sport Administration
Ph.D. in Sport Management
Ph.D. in Sport Leadership
Earning a graduate degree in any sport leadership and/or recreation related area will qualify individuals to teach as an adjunct instructor or lecturer at a college/university. A doctoral degree will qualify them for a tenure-track professor position.
Commercial/Tourism Careers & Potential Employers
Possible Occupations:
Commercial Game-Center Director
Concert Promoter
Cruise Ship Activity Director
Entertainment Coordinator
Event Planner
Fitness Specialist
Hospitality Manager
Museum Guide
Outdoor and Waterway Guide
Resort Manager
River Guide
Social Director
Tour Guide
Transportation Specialist
Travel Planner
Potential Employers:
Airlines
Amusement Parks
Bus Lines
Campgrounds
Concessionaires
Convention Services
Cruise Lines
Dance Studios
Gold Courses
Health and Fitness Clubs
Hotels/Motels
Motor Home Parks
Movie Theaters
Multipurpose Sports Clubs
Party Services
Racquet Clubs
Railroads
Recreating Communities
Recreation Travel Agencies
Resorts
Restaurants
Second Home Communities
Special Events Companies
Taverns
Theme Parks
Travel/Tourism Bureaus
Various Entertainment Providers
Vendors
Government Careers in Recreation & Potential Employers
Possible Occupations:
Armed Forces Recreation Leader
Campground Attendant
Environmental Interpreter
Fisheries Conservationist
Forester
Municipal Recreation Leader
Naturalist
Outdoor Recreation Manager
Outfitter
Park Ranger
Part Superintendent
Prison Recreation Specialist
Wildlife Biologist/Conservationist
Zoological and Botanical Garden Director
Potential Employers:
City, County or Regional Government Agencies including parks and public recreation programs
Correctional Facilities
Department of Defense military bases in U.S. and foreign countries
Rehabilitation Centers
State and Federal Government Agencies including parks, forests, wildlife areas and water resources
Social Services/Medical Careers in Recreation & Potential Employers
Possible Occupations:
Camp Counselor
Camp Director
Church Recreation Director
Community Education Specialist
Leisure Counselor
Outdoor Recreation Manager
Playground Leader
Senior Citizen Programmer
Teacher
Therapeutic Recreation
Volunteer Agency Supervisor
Youth Agency Recreation
Potential Employers:
Acute Care Hospitals
Adult Daycare Centers
Camps (wilderness)
Children’s Homes
Community Centers
Community Programs for People with Special Needs
Community Mental Health Centers
Correctional Facilities
Educational Facilities
Nonprofit Organizations
Nursing Homes
Psychiatric Facilities
Recovery Centers
Senior Centers
Service Organizations
Special Olympics
Substance Abuse Centers
Youth Programs